A good linking campaign is the main priority. Attempting
to increase the number of backward links you have pointing to your website
is essential. However you have to be careful. Here is a list of do's and
do not's.
Do:
- Increase the number of backward links pointing to your website slowly
- Obtain backward links from within the same industry/market as your
own
- Build up the number of one-way links your website has pointing to
it
- Write articles and submit them to article directories
- Add your website domain on all of your adverts, documentation and
e-mails
- Offer the visitors to your site the chance to sign up to a monthly
newsletter
- Offer the visitors to your site a free e-book
- Write press releases
Do not:
- Join a link building website to automate your linking requirements.
These are tempting to join however are frowned upon by the search
engines. Always remember hard work pays off.
- Increase the number of backward links to quickly
- Purchase too many link text ads
- Just leave your website without any promotion, it will not grow
on its own
- Build hidden pages
In my opinion one-way links are vital. These are the
most powerful form of backward link and the search engines love them.
I can see no way in which they can penalise a site that is only acquiring
these type of links.
The best and easiest way of obtaining these one-way links
is by writing articles like the one you are reading. Once you have written
the article, you then need to submit it to a number of article directories.
You are able to add a link to your website on the bottom of the article
and the hope is that other webmasters will want to include your article
on their website, thus giving you a one-way link.
I have been writing articles for around a year and I
must say it has done wonders for my businesses. The number of visitors
to my sites have rocketed and the page rank have also steadily increased.
Good luck with your website promotion campaign.
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