SEO experts are constantly telling us about the importance
of good quality content and good quality back links from web sites with
relevant content. They also tell us that reciprocal links and page rank
are of decreasing importance. They then instruct us as to how to go about
getting good links by personally contacting other web sites and proposing
a reciprocal link! Confusing! As is much of the advice given to prospective
site designers.
Personal experience with our own web site has shown that
the following is correct and works;
· Content is the key. Lots of it, with constant up dates
to it, and it should be well written and informative not just a sales
pitch.
· The more pages you can create the better. Upwards of
100 pages will highlight your site as an important one. Sites with only
a few pages rarely appear on the first page of search engine results.
· As the site ages its importance will increase. Those
who got in early generally outperform the later sites. Google also have
an ageing process for links. As these links approach six months old they
become of more importance.
· Reciprocal links once gone through the ageing process
are still being counted, even with Google’s updated algorithm.
· Article writing and publishing will produce huge numbers
of backlinks. You should be looking to produce upwards of 30 articles
and aim for around 250.
· Attaching a weblog to your site which is updated daily
will increase the rate at which the search engines visit your site and
at the same time adds valuable content and links.
· Page Rank has still some importance in determining
your position in the rankings because it is based on the links and the
content of your site. However the page rank as given by the Google Toolbar
is not necessarily accurate. A more accurate page rank can be gauged from
using the detail supplied by the Google Sitemap statistics. Consequently
generate a sitemap and submit it to Google.
The most important piece of advice is to design your
site for the visitor and not the search engines. Have as much information
within the content as possible and keep the graphics to a minimum.
Article Source: http://EzineArticles.com/?expert=David_Andrew_Smith |
